Bimbo challenged us to introduce their new product in a country where English is poorly taught. So, based on that insight, we showed the public through Mario Vaquerizo, TV spots, digital actions, OOH and a contest that went viral around the country that there are as many ways to enjoy a Bagel as there are ways to pronounce it.
agency: Jirada
prod: Sr. Alce Films
client: Bimbo
Retouch. Oriol Felip
